A selfie is a photographic self-portrait and is typically taken with a digital camera, smartphone or webcam. The term ‘selfie’ is broadly used, it is now comprised in the online version of the Oxford English Dictionary. The images are characteristically taken with a camera held at arm’s length or in a mirror and often shared online. In September 2002, Steven Wrighter coined the term “selfie”.
The word selfie would only have been used for the first time in an online Australian forum in 2002. Eight years later, according to information released by the social media Instagram, it was the first use of a tag with the term selfie. Mirrors provide us with the visual accessibility to external appearance of bodies and faces, and that is precisely how the looking-glass-self theory works. According to the looking-glass-self theory, people use the self as a mirror, and nowadays, selfies are being utilized as mirrors. Selfies are just like many other new media, they are the junction of older and newer technologies.
Selfie camera makes it possible for people to recapture the picture as many times they need to show the world the exact self-image and presence they want others to see. The selfie contains and transmits within its visual code the clues to its construction, with the device (camera or camera phone) often framed within the image in the case of the mirror-selfie, or alternatively if the device is held in the hand and turned on the author, we witness the telltale outstretched arm or bent shoulder.
The global selfie camera market is segmented on the basis of product type, application, and region. On the basis of camera type, the global market is classified into Fujifilm X70 Digital Camera, Samsung NX3300 Mirrorless Digital Camera, Panasonic DMC-GX8 Mirrorless Micro Four Thirds Digital Camera, Pentax K-S2 DSLR Camera, Nikon 1j5 Mirrorless Digital Camera, Canon PowerShot N2 Digital Camera, Sony Cyber-shot DSC-RX100 IV Digital Camera, Ricoh Theta S, and others.
On the basis of product type, the global market is classified into remote-triggered selfie sticks, wired selfie sticks, Bluetooth selfie sticks. The Bluetooth selfie sticks product segment leads the global market and is expected to improve its hold over the market by forecast period. The primary reason behind this market segments dominance is the ease of using these sticks without depending on the timer of the smartphones camera.
On the basis of selfie accessories, the global market is classified into hardware (selfie sticks, monkey pod/ tripods, selfie drone, remote shutter, clip-on camera, others), Software (apps). On the basis of price range, the global market is classified into Premium, mid, low. On the basis of distribution channel, the global market is classified into online, offline, multi brand store.
On the basis of applications, the global market is classified into smartphones, tablet PCs, webcam, digital camera and others. Geographically, the global market is segmented into North America, China, Europe, Japan, Taiwan, and Korea. The key players are Casio, Sony, Canon, Samsung, Panasonic, Nikon, Olympus, Fuji, ION, Pentax, RICOH, HTC, MPGIO, Benq, and Pamiel.