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Brand Competition and Consumer Preference of the Chinese Smartphone Market

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Published by:

Market Intelligence & Consulting Institute

Category:

ICT

Published On:

23 October 2015

No of pages:

21

Report Format:

Electronic (PDF)

Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics
"Overview of the sales of major smartphone models in China, including brand rankings and sales volume rankings (by Chinese and by international model)
Brand position analysis, covering major vendors' online visibility and sentiment rankings
Brand awareness analysis which investigates major factors affecting purchase of top 5 smartphone models, together with users' reviews of each model
User analysis of major smartphone brands in China, including Apple, Samsung, Xiaomi, and Huawei; touching on user distribution by gender, by age, and by region"

List of Companies
Apple
Coolpad
Honor
HTC
Huawei
JD
Lenovo
LeTV
Meizu
Microsoft
Nokia
Nubia
Oppo
Samsung
Sina Weibo
Sony
Tmall
Vivo
Xiaomi
ZT